London 2012
Written by I.Heart.Art on November 6, 2007 – 2:47 am -My first impression when I laid eyes on the logo for Olympic 2012 was a mixture of shock and disbelief followed by my curiosity of who done it. For all the Olympics that I grew up with, there were cute mascots and cultural/national related logos. This is the first time that I have experienced a shocking pink logo in geometrical forms. It was like browsing through the techno/drum n’ bass album section and chancing upon a new group. Yes, it does not lack in the attention sector with it’s design and color choice.
My inquisitiveness led me to Wolff Olins. The people behind the London 2012 campaign. The logo was unraveled amidst negative feedbacks and it seems that it will not be embraced so open heartedly soon. Well, the Brits would have another five years to warm up to it. They would be seeing it on TV, billboards and everywhere and anywhere possible.
Related links:
Wolf Olins Agency
London 2012 Case Study | Get more insight about the concept
London 2012 Official Website
Since I am on the Olympic subject, I would like to say that I think the torch for the Beijing 2008 Olympic is cool. It’s designed by the people at Lenovo and it’s called the “Cloud of Promise”. Embodied with Chinese symbolism based on the cloud theme and inspired by ancient scroll designs the torch looks truly astounding. Dug out more info at StartDrawing.org
Here are some pictures taken from their site.
Tags: logo
Posted in Corporate Identity |